Class Client Work Samples
Client Project: PAINT Nail Bar – Tampa, FL
I focused on creating video and photo content to showcase PAINT’s brand personality and client experience. Using CapCut, I produced two short-form videos designed for Instagram Reels and TikTok. These videos align with PAINT’s brand voice and visual identity while highlighting their services and lifestyle-focused atmosphere.
This project allowed me to apply my creative and strategic marketing skills to real-world brand needs, with a focus on content trends, platform best practices, and brand consistency.
- Two custom-edited social media videos.
- Platform-optimized visuals and messaging.
- Content designed to drive engagement and attract new clientele.
I created this TikTok to tap into a viral nail trend while showcasing real client reviews. The goal was to highlight the salon’s credibility and style in a fun, relatable way that connects with beauty lovers who trust word-of-mouth and love staying on-trend.
Multimedia Content
I filmed and edited this TikTok to highlight the salon’s chic aesthetic, fun perks like complimentary mimosas, and the joy of spending time with friends. The goal was to create a warm, aspirational vibe that makes viewers want to book their next girls’ day.
Real World Integration
Social Media Marketing Trends & Innovations Presentation
Social Listening
This presentation was created as a personalized deliverable for a client, based on my unique interests, strengths, and knowledge in digital marketing. The goal was to identify and present new and worthwhile social media–related trends, innovations, and best practices that would benefit the client’s strategy and overall brand presence.
By analyzing current industry shifts and platform-specific developments, I provided tailored insights that align with the client’s goals and audience behavior. This project reflects my ability to research, evaluate, and communicate marketing strategies that are innovative, actionable, and results-driven.
Client Proposals
Engagement Metrics & Performance Analysis
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Testimonials
(Potentially coming soon) Client Testimonials
coming soon…
(Coming soon) Group Member Recommendations
coming soon…
Takeaways
MKT495 Takeaway Testimonials
- I applied concepts to real-world business challenges by collaborating directly with a client, making the learning experience more practical and meaningful.
- I deepened my understanding of teamwork, offering and accepting feedback, and staying accountable throughout a collaborative project.
- I sharpened my presentation skills and learned how to clearly and confidently communicate marketing strategies to both peers and professionals.
Internship Takeaway Testimonials
- I developed hands-on experience in digital marketing by crafting and managing social media content that aligned with a brand’s voice, style, and goals.
- I learned how to communicate effectively with a client, translating their feedback into clear action steps that boosted engagement and visibility.
- I grew my confidence using tools like Canva and CloudCampaign. These practical skills are ones I’ll bring into future marketing roles with confidence.